Privacy Policy
Last Updated: January 2026
This Privacy Policy ("Policy") explains how VR Southampton ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal data on vrsouthampton.co.uk (the "Website"). We are committed to protecting your privacy in accordance with UK data protection laws, including the Data Protection Act 2018 and UK GDPR.
Information We Collect
We collect the following categories of personal information:
- Identity Information: Name, email address, phone number (if voluntarily provided)
- Technical Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on site, clicks, referral sources, interaction patterns
- Cookies & Tracking: Persistent and session cookies, web beacons, pixels, and similar technologies
- Affiliate Data: Clicks to third-party casino operators, referral conversions, tracking parameters
You may choose not to provide certain information, but this may limit your ability to use certain features of the Website.
How We Use Information
We use collected information for the following purposes:
- To conduct analytics and understand Website usage patterns
- To track affiliate referrals and measure campaign performance
- To improve Website functionality, content, and user experience
- To comply with legal obligations and prevent fraudulent activity
- To send promotional communications (only with your consent where required)
- To customize content based on your preferences and behavior
We process your data on the basis of legitimate interests (analytics, improvement), your consent (marketing), and legal obligation (compliance).
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Website functionality and security
- Analytics Cookies: Track user behavior and site performance (e.g., Google Analytics)
- Affiliate Tracking Cookies: Monitor referral clicks and conversions to partner casinos
- Marketing Cookies: Enable retargeting and promotional content delivery
Most cookies are set for 30-90 days but may persist longer for affiliate tracking purposes. You can control cookies through your browser settings or by using cookie consent management tools on our Website. Disabling cookies may impair Website functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
The Website contains links to third-party casino operators, gambling platforms, and affiliate partners (including Mystake). We are not responsible for the privacy practices of these external websites. Each operator maintains its own privacy policy, and we encourage you to review their policies before providing personal information.
Clicking external links may result in data being shared with third parties as described in their respective privacy policies. We do not control or endorse the data handling practices of these linked sites.
Your Rights
Under UK data protection law, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data (subject to legal exceptions)
- Right to Restrict Processing: Limit how your data is used
- Right to Data Portability: Obtain your data in a portable format
- Right to Object: Opt-out of certain processing activities (e.g., marketing, profiling)
- Right to Lodge a Complaint: Submit complaints to the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy:
- Analytics Data: Typically retained for 26 months
- Affiliate Tracking Data: Retained for 90 days to 12 months for commission reconciliation
- User Contact Information: Retained until consent is withdrawn or account is deleted
- Legal/Compliance Data: Retained for the duration required by applicable law
Cookies are retained according to their individual expiration settings as detailed above.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to lodge a complaint, please contact us:
- Email: [email protected]
- Website: vrsouthampton.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. Continued use of the Website following updates constitutes your acceptance of the revised Policy.